Are you building the right thing?

From experience, I know how easy it can be to over-engineer a feature nobody actually wants, or succumb to the sunk-cost fallacy and continue down the wrong product path for too long. To counteract these mistakes, you need to build a habit of constantly questioning your decisions – of keeping the bigger picture in mind. […]

Designing at the right level of abstraction

As SharpestMinds matures as a company, good design is becoming increasingly important. For most of the company’s lifetime, we embraced a design-on-the-fly, just-make-it-work attitude. Without much more than a text or verbal description, we would simultaneously plan, implement, and design new features for our web-app. This approach worked well enough while we iterated towards product/market […]